Nour Hashem
About NHC
NHC is a boutique consulting company founded by award-winning PR and Marketing consultant Nour Hashem. Over the past decade, Nour’s work with leading brands has elevated her respect and praise in the luxury hospitality and lifestyle industry in the GCC, the UK and the EU.
We offer strategic insights, practical techniques and hands-on tools that are customized for the specific needs of your organization and people.
We are a nimble team of expert consultants, working with our clients to build their capabilities, help them in decision-making, and performance at every level to maximize their potential, reach and profits.
We focus on media, marketing, public relations & communications, content creation, digital marketing & social media for hospitality, wellness, travel & lifestyle, food & beverage, home-grown & socially-responsible brands aiming to tell stories in a way that inspires action.
With an international portfolio of clients, NHC is an agency that brands can trust to advise on meaningful campaigns and help businesses reach their full potential.
Nour Hashem is an award-winning media, marketing and integrated communications consultant with 13+ years of global experience in developing brands, campaigns and content for leading travel, hospitality and lifestyle companies. She is recently featured in POWER List 2020: Women in Hospitality in the Middle East and North Africa by Hotelier Middle East. She is also a writer and speaker on culture, travel, and entrepreneurism – her favorite subjects – that have brought her to over 40 countries along the way.
Her work portfolio included the Pre-and post-opening of luxury hotels in UAE, launching restaurants and lounges in Europe and MENA, as well as PR projects for luxury hospitality, lifestyle and F&B brands.
Nour has also been featured in a number of media outlets including: Time Out Dubai, What’s On Dubai, Hala FM, Al Arabiya FM, Ahlan! Magazine, to name a few.
Our mission
Nour Hashem Consulting activates brand growth through disruptive, data-driven and compelling PR & Marketing campaigns. We bring creative storytelling, trusted media exposure, and the highest levels of professionalism and experience.
Our aim is to provide differentiated and personified services to help our clients achieve their aspirations.
History of firm
We collaborate for the same goal:
- – Bring to the table win-win survival strategies
- – Ensure proactive domination.
- – At the end of the day, going forward
- – Evolved from generation the runway heading
24/7
Live, breathe, sleep our brands
% Positive Sentiment
Projects Completed
Pieces of Coverage
Having worked with Nour in the multinational tourism and hospitality sector over the last five years in my capacity as lifestyle editor in Dubai, I feel three words perfectly encapsulate her attitude to any task: dedication, diligence and dexterity. Nour’s exemplary multilingual handling of her brands’ public relations, communications and event coordination, among other activities, make her an ideal candidate for any project.
- David Light Senior Editor, Khaleej Times, Dubai, UAENour is a highly energetic personality and her high spirits and Charm is contagious. She was an integral team member with marketing at Le Meridien Dubai complex and the was the main drive behind the successful PR stories and media activations. Very result oriented and her commitment towards success will definitely take her to greater heights. She showcased excellent people skills job knowledge and I wish her all the very best in all future endeavours.
- Kiran Kumar Cluster Director of Marketing, Marriott International, Doha, QatarI had the opportunity and the pleasure to work with Nour in Abu Dhabi at Yas Viceroy. Nour is a self-driven and reliable person, she is very proficient in her field and passionate about it! Nour is a great marketing and PR person, all the elements needed are distinct, punctual, polite, helpful, experienced, filled with ideas and stacks of enthusiasm. She works greatly well under pressure and has always been approachable and supporting her team. I am sure that Nour is an asset for any project and any team to join.
- Marija Cerovak Convention Services Manager, W Barcelona, Spain